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Ocean & Earth was founded by Brian Cregan and Graham Williams's but was later established by Brian Cregan and partners in 1978 producing a couple of basic surfing products and a staff of three. Ocean & Earth slowly grew by establishing a network of retailers throughout NSW & Southern Qld (Australia). Staff knowledge of surfing helped with product development but many other areas of business were developed via trial and error.

The domestic distribution covered the majority of the main surfing areas by the early eighties and some small export sales were achieved by “word of mouth” contacts made by Brian Cregan in his travels surfing around the world. The first production was done in an old four-room house and converted shop front. This soon became inadequate and in 1986 a 500sqm factory was built which greatly improved efficiency for the business that was growing at a rate of 30-40% per year. Initial distribution direct from Sussex Inlet was replaced by a distributor in each state and sales services for all of NSW was done by a permanent salesperson operating from the factory at Sussex Inlet.

By the mid to late eighties the Ocean & Earth product range had grown significantly to encompass a broad range of surfing accessories, backpacks and a small range of clothing which still is the backbone of the company today.

2010 saw the introduction of the "World's Strongest Leash" - a fully moulded surf leash as opposed to three piece heat welded surf leash.