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More than a decade ago, a bunch of watermen gathered to build
a new brand from scratch: their urge to challenge themselves out on and in the water while not compromising on the equipment led them to form ION.
Focusing on wetsuits and neoprene products for the international kiting and windsurfing scene from the very beginning, the ION spectrum grew rapidly: The unique combination of high-quality products wrapped in a progressive style and design also found its way into surfing, wakeboar- ding and SUP.
In late 2012, ION launched a separate bike division with functional cycling gear and protective equipment.
Today, ION is a brand run by passionate sports people from all
kinds of different sports. Our work has always been dedicated to the development of products that allow you to experience nature and
feel its forces.
Since the early days of ION, our driving force has come from the en- thusiasm and satisfaction derived from mastering challenges:
We simply love to shred. No matter what kind of board or bike we ride. We are all on the same page: We all share the passion for a feeling called stoke and flow...
And it doesn’t matter who you are!
It doesn’t matter whether you’re a rookie or a pro, whether you’re a weekend warrior or a seasoned veteran!
It doesn’t matter what action sports you love the most and where you ride!
Grounded in a passion for Sailing, NEILPRYDE was founded by nooone less than a man called Neil Pryde – a passionate Sailor, who founded his business developing yachting Sails.
At the beginning of the 1970ies, he saw a business opportunity in the upcoming Windsurfing industry, and focused on developing Sails for that Sport, which marked the beginning of NEILPRYDE Windsurfing.
NEILPRYDE lives through the victories brought in by its Team Riders with the help of our products. Only by building and nurturing these strong bonds to our community and the industry, understanding the needs of our customers and hearing their feedback, can we at NEILPRYDE ensure to develop the best products, truly made for purpose.
CHAMPIONING THE RACE
We are here to champion the race, as competitions further prove our products’ superior engineering, innovation and durability.
Through this, we further seal our promise towards our customers, the athletes as well as the occasional Watersports practitioner, to deliver products meeting and exceeding expectations, and above this, aiming to let them have fun on the water.
In both Windsurf Sail development as well as WaterWear and Accessories made for Wind-Watersports, NEILPRYDE has built a legacy over the past decades and continues to do so…