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More than a decade ago, a bunch of watermen gathered to build
a new brand from scratch: their urge to challenge themselves out on and in the water while not compromising on the equipment led them to form ION.
Focusing on wetsuits and neoprene products for the international kiting and windsurfing scene from the very beginning, the ION spectrum grew rapidly: The unique combination of high-quality products wrapped in a progressive style and design also found its way into surfing, wakeboarding and SUP.
In late 2012, ION launched a separate bike division with functional cycling gear and protective equipment.
Today, ION is a brand run by passionate sportspeople from all
kinds of different sports. Our work has always been dedicated to the development of products that allow you to experience nature and
feel its forces.
Since the early days of ION, our driving force has come from the enthusiasm and satisfaction derived from mastering challenges:
We simply love to shred. No matter what kind of board or bike we ride. We are all on the same page: We all share the passion for a feeling called stoke and flow...
And it doesn’t matter who you are!
It doesn’t matter whether you’re a rookie or a pro, whether you’re a weekend warrior or a seasoned veteran!
It doesn’t matter what action sports you love the most and where you ride!